BRITISH OPEN TO BOUNCE BACK IN 2012
England Squash & Racketball (ESR) has today announced that the British Open will not be held in 2011, and will return next year as the showpiece occasion for squash in the UK – with London as the preferred destination.
A strategic partnership between ESR, Red Ridge Communications and the Professional Squash Association (PSA) has already been agreed to ensure the 2012 British Open takes place and is a hugely successful tournament.
Nick Rider, ESR Chief Executive said: “We know that 2012 will be a huge year for sport and we’re going to tap into that excitement. With Red Ridge’s commercial expertise and PSA’s backing, I’m convinced we have the right team in place to deliver a special event – in keeping with the British Open’s proud traditions. Taking this decision is the choice between rushing an event this year, and waiting to create a real spectacle.”
Alex Gough, PSA CEO, added: “We are hugely supportive of ESR and its ambitions to bring the British Open back to London.”
Ingrid Lofdahl-Bentzer, Chairman of the Women’s International Squash Players Association (WISPA), further added: “WISPA is delighted to hear of the efforts being made to get The British Open back on the calendar in 2012. As one of the most prestigious tournaments in the sport’s history, it deserves to be showcased in the best possible way. This will be ensured by ESR’s firm commitment, PSA’s know-how and Red Ridge’s commercial support. WISPA will obviously support all the parties as much as possible as there is a great desire to see this event back on the tour.”
The British Open Masters – much beloved of senior players across the world – will still be taking place in June this year and more details will be announced later in the year.