England Squash has announced a new partnership with global sportswear giant adidas that sees them become the squash governing body’s official clothing and shoe partner in a two-year deal.
The sports clothing giant will supply match kit and training wear to England’s junior and senior national teams as well as high performance coaches working within the performance programme.
Players within the England Squash talent pathway programme will have the opportunity to purchase exclusive training gear. In addition, adidas will provide teamwear and refereeing clothing for the Optasia Squash Super League.
The adidas England Squash kit will make its debut at the Five Nations in April.
A special tribute to England’s World Team titles is embedded in the senior kit, with five stars on the men’s design and seven on the women’s, representing their respective championship victories.
England Squash shares a storied history with adidas dating as far back as the 1970s when the clothing brand sponsored a number of high profile players including six-time world champion Jonah Barrington as well as the England team.
Joey Barrington, Membership and Commercial Manager at England Squash said: “As a globally recognised leader in sportswear innovation, we’re thrilled to welcome adidas as our official clothing and shoe partner.
“Squash is a fast-paced, high-intensity game that demands the best in performance apparel, and adidas’s cutting-edge sportswear technology will help ensure our top players can perform at their peak while looking and feeling their best.
“This partnership will elevate the game to new heights and reflects our commitment to driving excellence in the sport and supporting our athletes to shine on the world stage.”
Richard Mantell, Director at Specialist Sports said: “Specialist Sports is delighted to be supplying adidas teamwear and footwear for this exciting new partnership with England Squash. With innovative technologies designed to enhance performance, we look forward to supporting athletes both on and off the court.”