PSA unveils new branding for professional squash
By NATHAN CLARKE
The Professional Squash Association (PSA), the organisation responsible for the administration of both the men’s and women’s professional world tours, has today launched it’s new brand – including a new logo, colour scheme and website.
The PSA joined forces with the Women’s Squash Association (WSA) earlier this year in an historic merger that sees squash governed by one association for the first time ever and today’s unveiling reflects the joining of sexes, with a new multicoloured logo creating the foundation for a new look website and tour identity.
Alongside the logo the PSA have relaunched their website (www.psaworldtour.com) to serve as the home of professional squash on the internet. The fully mobile-responsive site has been optimised for viewing on all devices and will keep squash fans up to date with all the latest information from across both the men’s and women’s world tours.
“We are excited to share our new brand with our customers and partners today,” said PSA Chief Commercial Officer Tommy Berden.
“We believe the new look and feel of our logo better represents the entirety of the new-look PSA whilst the newly launched website will prove to be the ideal destination for fans of both the men’s and women’s tours with all the latest news, views and reviews from across the sport.
“Having recorded growth of 20% so far in 2015 professional squash is already blossoming in the wake of joint-governance and we feel that our new look and feel will be the perfect symbol for us as we embark upon an exciting new era.”
Today’s announcement brings formal closure to the WSA association, with all references to the women’s professional game now operating completely under the PSA’s banner while the new look identity also coincides with changes to the professional game’s tournament tier structure.
The Challenger and International tiers previously used to differentiate between levels of financial compensation available at tournaments has paved way for a simpler and more streamlined structure that will see all tournaments below the pinnacle World Series referred to by their prize money levels – i.e PSA M50 will refer to a men’s $50,000 event.