Massive growth in digital media
By SEAN REUTHE
PSA SQUASHTV, the official YouTube channel of the Professional Squash Association (PSA), has reached 100,000 subscribers to cap a year that has seen PSA’s digital presence grow by 17% across social media.
The channel gives squash fans access to extensive highlights, expert analysis, live streams and exclusive interviews with the PSA Tour’s biggest stars and, since it was created in July 2011, has gained in excess of 75 million views across all of its content.
Now averaging more than 1.5 million views per month, the channel has exposed new audiences to professional squash across the globe and forms an important part of the PSA’s digital strategy.
“We’re delighted to reach this milestone,” said PSA Head of Digital Chris Harvey.
“YouTube has proved the ideal platform to allow the PSA to showcase our dynamic sport to a wide audience and we look forward to continuing our growth towards 200,000 subscribers and beyond.”
Subscribe to the PSA SQUASHTV channel at: https://www.youtube.com/psasquashtv
Meanwhile, over 550 live matches from the PSA Tour will be broadcast on SQUASHTV (Rest of World), Eurosport Player (Europe only) and DAZN (Japan only) throughout the 2018-19 season.
Pictures courtesy of PSA