Squash Mad

Sponsorship: Why Squash Works

Alan Thatcher January 1, 2011 No Comments on Sponsorship: Why Squash Works

WHY SQUASH WORKS

Great value for sponsors

Opportunity to penetrate large sporting market

Squash and business go hand in hand

Fun, fast, healthy sport

Glass court in spectacular locations

Extensive media coverage

Branded media promotions

Worldwide website coverage

SQUASH AND TV

UK coverage on Sky Sports

Worldwide broadcast distribution package

TV programme includes extensive location shots for host venue and host city

Guaranteed visibility of company logo on glass court

Company logo used extensively in on-screen graphics

MAKE SQUASH AND THE VENUE WORK FOR YOU

How sponsors can maximise benefits of their event’s chosen location:

Make the venue drive the TV and media coverage

Spectacular venues create extra photographic opportunities

Laser light shows on buildings

Extensive and creative venue signage

The glass court has a huge “WOW” factor

THE MARKET

One million regular players in the UK

Plus a further one million occasional players

Squash is the most popular “second” sport among golfers, footballers, cricketers, rugby players, etc.

There are 3,000 squash clubs in the UK.

Squash is a hugely popular sport among upper level professionals, managers and employees

SQUASH AND FITNESS

Squash is rated the No.1 healthy sport by the influential Forbes magazine in America

Fast, fun and healthy sport

Excellent cardio-vascular work-out

Squash is renowned for power, speed, flexibility, agility, stamina and endurance

Top professionals combine incredible shot-making with lightning reflexes and breathtaking retrieving of the ball to make the sport a brilliant spectacle

Posted on January 1, 2011

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About The Author

Alan Thatcher

Lifelong sports journalist and squash lover. Event promoter, coach, author, voice artist. Founder of World Squash Day.

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