Monday, March 9, 2026

World Squash extends Dunlop deal

World Squash is delighted to announce the renewal of its partnership with Dunlop.

Dunlop, a partner of World Squash throughout its almost 60 years, will remain the official ball of World Squash Championships, Continental Championships and Continental Games through 2028.

The agreement will also see the development of a new range of Dunlop Development Rackets as well as a renewed ‘Use The Right Ball Campaign,’ which will be launched ahead of the release of a new range of Dunlop squash balls in late 2026.

This follows Squash Mad’s own Right Ball campaign which was relaunched in 2023.

World Squash President Zena Wooldridge said: “We are thrilled to extend our long-standing partnership with Dunlop.

“As the leading squash ball provider globally, Dunlop is a crucial partner for World Squash, our Member Federations and the wider squash community. Our collaboration is driven by the shared goal of supporting the growth of squash, in particular capitalising on the unique opportunity presented by squash’s debut in the Olympic Games in 2028 to grow awareness and excitement in the sport and attract a new generation of young players.

“The development of the Dunlop Development Rackets, new range of balls and accompanying ‘Right Ball’ campaign will bring further impetus to growth across our global squash communities.”

Steve Heatley, Global Category Manager for Dunlop Squash, said: “We’re proud to be extending our long-standing partnership with World Squash and to continue playing our part in supporting the sport worldwide. With squash heading to the 2028 Summer Olympics, there’s a real opportunity to grow the game and inspire new players.

“Our new Development Racket range, the introduction of the ‘Use The Right Ball’ campaign and a new ball collection in 2026 are all part of our commitment to making squash more accessible and enjoyable at every level.”

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