World Squash has announced a new partnership with sports equipment specialists Head.
Head works with a number of the world’s best players, including men’s former World No.1 Paul Coll and current women’s World No.3 Hania El Hammamy.
The partnership will see World Squash and Head cooperate in the development of squash and will include the establishment of a global marketing strategy that will grow the sport in the lead up to squash’s Olympic debut at LA28.
As a partner of World Squash, Head will assist the growth of squash worldwide from juniors to masters by providing equipment to Member National Federations and Continental Federations, with a particular focus on underserved territories.
World Squash CEO William Louis-Marie said: “A warm welcome to our new partner. This cooperation marks a significant step forward for World Squash, benefiting our entire squash community and its stakeholders.
“By working together and utilising Head’s expertise and status as a market leader amongst racket sports, I am confident that we can continue to grow our sport by reaching new audiences, elevating the sport’s visibility and strengthening the future of squash worldwide.”
For Pasquale Ruzicka, Head’s Global Business Manager Indoor Court Sports, this cooperation is a milestone: “As I have been a very ambitious squash player myself for decades, it makes me extremely proud to be working with the global association for this fascinating sport. Especially in this hot phase, in which squash will become an Olympic sport for the first time.”