Wednesday, July 24, 2024

World squash tour inks live data deal to boost broadcasting

The Professional Squash Association (PSA) has inked a deal for the upcoming season which see a range of live stats and data-led graphics and enhance the broadcast of the sport’s biggest tournaments.

At the top end events this season, fans will see in-depth data on rally length, shot location, shot type, ball in play duration and more, which will be utilised in broadcasts to enhance the overall presentation of the sport. 

The data from Red Zone will also be made available post-match to players to assist their analysis of their performances, while stats will be highlighted and visualised via PSA’s digital channels to increase fan engagement.

“We are delighted to team up with Red Zone and look forward to working with them to bring detailed live performance data into our coverage of the world’s biggest squash tournaments,” said PSA COO Lee Beachill.

“Statistics is a key part of sports coverage and we believe that the range of data that will be made available to us through this partnership with Red Zone will have a number of benefits for squash fans and our athletes.

“Using data, we can tell new stories about our athletes and events, both through the broadcast itself and via our digital channels. This data will add a new dimension to the sport as we look to open squash up to new fans and audiences.”

Red Zone Managing Director Mike Hughes said: “Red Zone is hugely excited by this opportunity to partner with the PSA to deliver live performance data at the world’s biggest squash events. Data is now such a key component for governing bodies to support their athletes and generate new revenue streams, and the PSA continue to be at the forefront of this. 

“Red Zone has a long-standing association with squash, so it gives us great pleasure to help progress a sport that we are so passionate about.”

The PSA has attempted to use technology like this in its broadcast feeds before. It tied up with Silicon Valley-based Sports Data Labs in 2018 to track player heart-rate data.

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