Squash’s Olympic Campaign Goes Viral
20 February 2013
The World Squash Federation, together with the Men’s and Women’s Professional Tours, has just launched a new online campaign to build support for Squash’s ambition to join the Olympic Games in 2020.
Using the Twitter ID @vote4squash and hashtag #vote4squash, followers are being urged to show their support and help turn Squash’s Olympic ambitions into reality. The initiative has already seen #vote4squash trending in Malaysia, the Middle East, the United Kingdom and Australia.
World Squash Federation President N Ramachandran said: “Our 144 Member Federations and the leading players on the PSA and WSA World Tours are really getting behind this initiative to encourage as many fans as possible to register their support for our Olympic campaign. This comes on top of our existing use of Facebook and YouTube where our 2020 campaign film has registered nearly 100,000 views since being posted in December.
“The next few months are crucial to our bid and using social media to demonstrate the huge passion there is for Squash to become part of the Olympic Games is important as we head towards our presentation to the IOC Executive Board in May.”
Malaysia’s seven-time World Champion Nicol David added: “It is great to see so many people register their support for Squash to join the Olympic Games in such a short space of time. With #vote4squash trending this week on Twitter in countries as diverse as Malaysia, the UK and Egypt, it shows the global reach and popularity of Squash and I’m proud to be a part of it.”
Nick Matthew, two-time Men’s World Champion, said: “This is a great initiative and there is a real buzz among all the players competing on the Tours about our Olympic bid. We want to demonstrate to the IOC the global popularity and reach of Squash and I’m sure this online call to action will help to do this.”
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