Friday, April 19, 2024

Squash has a great product to sell, but who is doing the advertising?

In a reproduced archive piece, Eduardo Alvarez asks where have all the squash ads gone? Who is advertising squash these days? We all know the conversations in the pub related to growing the sport: "We need to get into the Olympics and then the sport will explode" "We need to change the scoring" (or some […]

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