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Monday, June 21, 2021

BT Sport announced as British broadcast partner for PSA

Alan Thatcherhttps://squashmad.com
Founder of World Squash Day, Squash Mad and the new Squash 200 Partnership, building clubs of the future. Founder of the Kent Open and co-promoter of the St. James's Place Canary Wharf Classic. Author and Public Speaker.

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BT Sport to screen live action from major PSA tournaments

England's former world champions Laura Massaro and Nick Matthew
England’s former world champions Laura Massaro and Nick Matthew

The Professional Squash Association (PSA) have signed a new broadcast and marketing partnership with BT Sport that will see the sports channel become the PSA’s Official British Broadcast Partner.

Coming into effect immediately, the agreement will see BT Sport, one of the biggest sports broadcasters in the UK, televise coverage from all PSA World Series tournaments, including the showpiece World Championship.

With the likes of three-time men’s world champion Nick Matthew and 2013 women’s world champion Laura Massaro among a group of outstanding British players, BT Sport will give UK squash fans the chance to watch every semi-final and final encounter live from some of world sport’s most unique locations, with other select matches also to be aired on the channel.

BT Sport will also receive extensive branding at all UK-based PSA events and form an integral part of all marketing and communication activity with the PSA’s growing UK squash community of over 250,000 active members.

“We are delighted to have reached an agreement with BT Sport and look forward to working with them over the next few years in what we feel is a fantastic move for the sport,” said PSA Chief Executive Alex Gough.

“BT are a major broadcaster with a dedicated focus on sports and throughout our negotiations it was clear that BT are genuinely passionate about squash and excited about what the sport will add to their current line-up.

“With the recent announcement regarding a merger between the WSA and PSA, aligned with our new three-year World Series tournament structure, the next few years promise to be an exciting time for squash and we feel that BT are a perfect partner for us in that journey.”

As part of the deal, which was agreed in conjunction with international rights and production agency Broadreach Media, BT Sport will also show extended tournament highlights to enhance their coverage of the PSA World Tour.

Simon Green, head of BT Sport, said “We’re delighted to announce our partnership with the Professional Squash Association, making BT Sport the home of Squash in the UK.

“We look forward to delivering comprehensive coverage and highlights of the men’s and women’s World Series to fans in the UK.”

 

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