World Tour seeks global sponsor
By SEAN REUTHE
The Professional Squash Association (PSA) have today announced an agreement with New York City-based sports and entertainment marketing firm Leverage Agency that will see the organisation become the PSA’s exclusive global marketing agency in a move to increase the sport’s profile and revenue potential.
Under the terms of the agreement, Leverage – who were chosen after an extensive international search – will develop and procure sponsorship opportunities for the PSA, which includes the potential of title sponsorship for the first time ever, naming rights, event sponsorship, branding rights, ambassador programmes and other customised activations.
“We have had great success working with professional leagues in the past, and we’re thrilled to introduce the PSA’s unique attributes to brands who want to connect with this highly-sought after demographic,” said Leverage Agency Chief Executive and Founder Ben Sturner.
“We’re excited about the range of global marketing possibilities, and look forward to our partnership with the PSA and its incredibly talented athletes.”
PSA Chief Commercial Officer Tommy Berden said: “Squash offers real health benefits and is played by millions of affluent, well-educated and loyal individuals across the globe, making the sport appealing to commercial partners.
“We look forward to working together with Leverage Agency to expand our sponsorship portfolio and take advantage of previously untapped sponsorship streams with a view to grow the Tour and increase the sport’s profile.”
About PSA
The Professional Squash Association (PSA) is the global governing body responsible for the administration of both men’s and women’s professional squash around the world. With over 800 registered players and over 200 events taking place in all four corners of the globe every year, the PSA World Tour showcases the game of squash at its highest level in some of the world’s most unique and stunning locations.
Encapsulating all that is good about top-flight professional squash, combining athleticism, skill, fitness, tenacity, power, drama and above all else, passion, the PSA World Tour is the pinnacle of world squash.
For more information, visit www.psaworldtour.com
About Leverage Agency
Headquartered in NYC, Leverage Agency is a full service entertainment, sports and media marketing company. Their accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, public relations, experiential marketing, and asset valuation/ROI analytics.
For more information, please visit: www.leverageagency.com