PSA team up with Sports Labs in New York and Chicago
By ELLIE MAWSON
The Professional Squash Association (PSA) have today announced that they will team up with international technology company Sports Data Labs to capture data on their athletes performing at this month’s J.P. Morgan Tournament of Champions, which takes place January 18-25 inside New York’s Grand Central Terminal.
Sports Data Labs provides the technology and supporting infrastructure to enable in-game capture, analysis and distribution of real-time human data and will track player’s heart-rate data in New York by utilising a sensor placed on the chest of players competing at the Tournament of Champions, which will be captured by Sports Data Lab’s real-time transmission and data platform.
The PSA will also be working with Sports Data Labs during February’s Windy City Open, presented by the Walter Family and EquiTrust Life Insurance Company, where the captured data will be integrated into the broadcast of the World Series tournament held in Chicago.
The use of Sports Data Lab’s infrastructure comes off the back of last week’s announcement that the PSA are set to launch a real-time statistics tracking system in partnership with interactiveSQUASH as the PSA look for new ways to market the sport and enhance their broadcasts from squash’s biggest tournaments.
“As revealed by Forbes magazine, squash is the world’s healthiest sport and we’re excited to be able to demonstrate the hard work and sheer athleticism needed to compete as a professional squash player,” said PSA COO Lee Beachill.
“Squash is one of the world’s most physically demanding sports and the data captured by Sports Data Labs will help to highlight the incredible fitness and endeavour that our athletes showcase every time they step on to court.
“Sports Data Labs have a proven track record in capturing and implementing athlete data and we are looking forward to working with them both in New York and Chicago.”
Sports Data Labs Chief Executive Mark Gorski said: “We are excited to be partnering with the PSA, an organisation that has been at the forefront of technology, innovation and adoption in professional sports.
“We look forward to helping the PSA achieve its objectives of utilising human data to tell new stories around athletic performance in professional squash.”
About Sports Data Labs
Sports Data Labs (SDL) provides the technology and supporting infrastructure to enable in-game capture, analysis and distribution of real-time human data. SDL solves the complexities inherent in working with multiple sensors, vendors and data types while unlocking the value of data for coaches, athletes and organisations looking to further develop quantified insights. SDL also provides data monetisation solutions through its internal global sales and distribution network. For more information, please visit www.sportsdatalabs.com
Picture courtesy of PSA