Squash Mad

Sport England ploughing £13.5m into squash

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Sport England has committed £13.5 million to squash and racketball with the twin aims of increasing the number of people playing the sport while maintaining the national squad’s world number one status.

Squash is one of three non-Olympic sports whose elite programmes are supported by Sport England alongside its talent development investment. Over the next four years we will invest £4.98 million in the England Squash and Racketball’s talent and elite programmes.

Much of this investment – £700,000 – will help to take players through from junior squad level to England national squads, via regional and super-regional tiers. This will support the development of more than 3,500 talented players between 11-and 18-years old.

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Sport England arew funding England’s top juniors

Sport England is making an initial one year investment of £2.5m into the organisation’s work to support the sport’s grassroots, this will give England Squash and Racketball the opportunity to demonstrate that its plans for tackling the sport’s challenges are working. If there is clear evidence of sustainable progress, then further investment from a ring-fenced budget of £6.04 million may be made.

Currently around 263,000 people regularly play squash and there has been a gradual decline in numbers over the last five years. The biggest drop has been amongst 35-44 year olds – squash’s traditional heartland – and a decline in number of women playing means the sport is now nearly 90% male.

Squash’s biggest issue, however, may be the closure of public courts. More and more leisure operators are replacing under-used squash courts, which take up a lot of space and are typically only booked during peak times, with more flexible and profitable sports facilities.

  • To address this decline England Squash and Racketball is planning a range of activity focused on getting new players into the sport and keeping more of them playing including: Headline promotions under the Big Hit brand and the creation of an online players portal
  • Peak and off peak programmes that make better use of courts stock and encourage recreational occasional players who play during the day to play more often.
  • A scaled-up version of the successful higher education programme that attracts students to the sport through its social and fun aspects.
  • Disability initiatives with organisations including UK Deaf SportMencap andMind that make use of off-peak court capacity
  •  A mixture of new build and refurbishment capital investments to meet identified demand for additional courts

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Quarterly participation and court-usage surveys will monitor the results of this work and check the governing body’s progress against agreed targets and milestones.

Sport England’s Director of Sport Lisa O’Keefe said: “On the world stage, squash is an incredibly successful sport for this country. Of course we want that success to continue but England Squash and Racketball needs to prove it can be equally successful at a grassroots level. The sport will only thrive if we can get more people picking up a racquet more often.”

 

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About The Author

Lee Horton

Former Sun, Mirror, People and Sunday Express sports executive. Knows a bit about newspapers and the art of talking a good game. Brighter than some but a way to go to match others.

1 Comment

  1. Richard Millman November 21, 2013 at 1:30 pm

    I hope that ESR will make sure that Chris Vine is given a large portion of these funds to build a Sports Program Direction arm of England Squash. Squash is a business and it must be grown in a business like manner. Qualifying Level one and two Squash coaches and sending them out into the world hoping to find work is money down the drain. Squash needs a training and recruitment program to teach professional program development, direction and maintenance. Until that is done and a comprehensive program is in place under Chris Vine’s supervision, I fear for the long term survival of our sport.
    There are three basic components that must be combined:
    1 Children and Adults who are short of after school and recreational programming.
    2 Young would be sports management professionals who need jobs and could easily be taught a
    Diploma in Sports Program direction
    3 Facilities that lie dormant waiting for someone to develop and animate the program.

    All these things exist in the UK right now.

    All that is missing is the money and the political will to enable Chris Vine – who understands and has proven the effectiveness of Sports Program Direction – to energize and animate the future success of the game.

    I have been saying this for a couple of years now and yet the programs I see being implemented are the same old grass roots induction programs for beginner players -most of whom will fall off the map if not continually animated by a trained program director – not a coach who has no program animation training whatsoever – but a bins fide program director who knows how to drive a vibrant program.
    I think one of the major issues is whether or not anyone at ESR knows what a program director is. If they don’t they won’t be able to imagine how a sports program director works.
    If they just talk to Chris Vine and bother to examine the work he has already done – they will have their eyes opened and England Squash will have a brighter future.

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