Milestone reached as fans watch Nick Matthew win at Canary Wharf
By Squash Mad Reporter
SQUASHTV, the Professional Squash Association’s (PSA) on-line television channel, has today passed the twenty million views mark on YouTube.
The only place where squash fans can watch the latest match highlights, best shots, event round-ups and interviews with the stars of the PSA World Tour, SQUASHTV’s YouTube channel has reached the milestone figure just days after England’s Nick Matthew won his third consecutive PSA World Tour title at the 2015 Canary Wharf Classic.
With the channel currently registering more than one million views per month and the breathtaking action set to continue next week with the 2015 El Gouna Classic, 2015 looks certain to be a strong year for the sport’s social media presence.
“YouTube has become an integral part of the sports media landscape and a medium that we have worked hard at developing over the past few years,” said PSA PR and Communications Manager Nathan Clarke.
“To see such a strong response from squash fans is hugely encouraging and hopefully we can build on this impressive success over the coming months as we continue to develop the brand’s identity across all social media channels.”
Never miss any of the latest action from the PSA World Tour by subscribing to SQUASHTV at www.psaworldtour.com/tv – where more than 400 matches will be streamed live and exclusive during 2015 – or by subscribing to SQUASHTV’s YouTube channel at www.youtube.com/psasquashtv for exclusive highlight action.
Picture courtesy of PSA