TV coverage spreads to Singapore and Taiwan
By SEAN REUTHE
The Professional Squash Association (PSA) has announced a multi-year agreement with Eleven Sports Network that will deliver world-class squash to Singapore and Taiwan.
The agreement, reached in partnership with Broadreach Media, means that the semi-final and final stages of all PSA World Series tournaments over the course of the long term agreement will be broadcast live on Eleven Sports Network, in addition to extended tournament highlights to augment their coverage of the PSA World Tour.
Squash will feature alongside other top-class sporting action, including NFL, NBA, MMA, ATP Tennis and much more.
“We are pleased to have signed a deal with Eleven Sports Network which will allow us to enhance our visibility and exposure in both Singapore and Taiwan,” said PSA Chief Executive Alex Gough.
“The addition of Eleven Sports Network to our portfolio of major networks, that already features major organisations such as Eurosport Player, BT Sport, beIN Sport and more, will strengthen our profile and reach across Asia, exposing the sport to a new audience in an emerging market.”
Eleven Sports Network Asia Managing Director, Joyee Biswas, added: “We are delighted to add professional squash to our content offerings on Eleven Sports Network. We identify with the dynamism of the sport and are confident that the fans in Singapore and Taiwan will resonate with this top class sport.”
About Eleven Sports Network
Eleven Sports Network is a global sports network dedicated to delivering world-class international and domestic sports and lifestyle entertainment. Eleven Sports Network have already launched multiple channels across select domestic markets in Belgium, Luxembourg, Poland, Singapore and Taiwan.
Fans in each country will be treated to live coverage of premium sports events from around the world, along with news, comprehensive analysis, digital content and local programming. Eleven Sports Network’s channels are 24/7, multiscreen, full HD and produced to the highest local and international production standards, with native language commentary.
For more information on Eleven Sports Network, go to: elevensportsnetwork.sg