Saturday, February 24, 2024

Squash has a great product to sell, but who is doing the advertising?

In a reproduced archive piece, Eduardo Alvarez asks where have all the squash ads gone? Who is advertising squash these days? We all know the conversations in the pub related to growing the sport: "We need to get into the Olympics and then the sport will explode" "We need to change the scoring" (or some […]

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  1. Advertising is a drop shot, a lob, a strategic tool, once there is a sound business model, a good strategy, a sustainable strategy for the future of squash.

    Many strategies derived from various squash business and organizational models have not proven easily sustainable, without benefactors.

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