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Wednesday, June 23, 2021

Dipika Pallikal in good nick with Adidas deal

Lee Hortonhttps://squashmad.com
Former Sun, Mirror, People and Sunday Express sports executive. Knows a bit about newspapers and the art of talking a good game. Brighter than some but a way to go to match others.

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Indian number one stars in MyGirl campaign

 

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India’s number one female squash player Dipika Pallikal has signed an endorsement and supply deal with global sportswear brand Adidas.

The 23-year-old Pallikal, currently world number 11, will wear a range of Adidas Originals clothing off the court and in promotional material.

She will be used as part of the brand’s new ‘all in for #mygirls’ campaign.

“I am excited to join team Adidas and be supported by the leading sportswear brand in the world. ‘all in for #mygirls’ was a great way to start this partnership and it was super fun shooting with an all-girls team,” said Pallikal.

Pallikal joins Mithali Raj, the captain of the Indian women’s cricket team, and Indian tennis star Sania Mirza as part of the new Adidas campaign.

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British Open sponsor Assem Allam is celebrating a victory over rebel fans at Hull City, the football club he owns and whose home ground, the KC Stadium, hosted last year’s Open. Allem is desperate to rename the club Hull Tigers, and a recent fan poll showed a slight victory in his favour.

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ramycarRamy Ashour is motoring back to full fitness with some special work planned through the summer. However, he had some bad luck with his own motor when he posted a picture on Facebook (right) of his car being broken into in Cairo.

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