Friday, March 29, 2024

Dipika Pallikal in good nick with Adidas deal

Indian number one stars in MyGirl campaign

 

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India’s number one female squash player Dipika Pallikal has signed an endorsement and supply deal with global sportswear brand Adidas.

TheĀ 23-year-old Pallikal, currently world number 11, will wear a range of Adidas Originals clothing off the court and in promotional material.

She will be used as part of the brand’s new ‘all in for #mygirls’ campaign.

ā€œI am excited to join team Adidas and be supported by the leading sportswear brand in the world. ā€˜all in for #mygirlsā€™ was a great way to start this partnership and it was super fun shooting with an all-girls team,” said Pallikal.

Pallikal joins Mithali Raj, the captain of the Indian women’s cricket team, and Indian tennis star Sania Mirza as part of the new Adidas campaign.

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British Open sponsor Assem Allam is celebrating a victory over rebel fans at Hull City, the football club he owns and whose home ground, the KC Stadium, hosted last yearā€™s Open. Allem is desperate to rename the club Hull Tigers, and a recent fan poll showed a slight victory in his favour.

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ramycarRamy Ashour is motoring back to full fitness with some special work planned through the summer. However, he had some bad luck with his own motor when he posted a picture on Facebook (right) of his car being broken into in Cairo.

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