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World Series heading for Dubai

Lee Horton
Lee Hortonhttps://squashmad.com
Former Sun, Mirror, People and Sunday Express sports executive. Knows a bit about newspapers and the art of talking a good game. Brighter than some but a way to go to match others.

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Panacea Dubai boost PSA with three-year backing of World Series


The Professional Squash Association (PSA) has signed a three-year agreement with Dubai-based events company Panacea Dubai that will see the Middle Eastern state become the latest destination to be added to the PSA World Series.

The agreement will see some of the best squash players in the world converge on Dubai for the first time ever in March 2015 when they stage one of the pinnacle events in the 2014/15 PSA World Series, following in the footsteps of neighbours Qatar and Saudi Arabia to have staged top flight squash tournaments.

The move sees Dubai join the likes of New York’s iconic J.P Morgan Tournament of Champions, the long-standing Cathay Pacific Sung Hung Kai Financial Hong Kong Squash Open and the prestigious Allam British Open in adhering to the PSA’s recently unveiled calendar requirements, which necessitate that World Series event must commit to a minimum three-year presence on the elite-level tour.

“Squash has received tremendous backing from the Middle East in recent years and we are pleased to see this expand yet further,” said PSA Chief Executive Alex Gough.“Dubai has been synonymous with world class sport in recent years and we are delighted that squash will now have an opportunity to stake it’s claim on that already impressive list.”

Dubai Squash Open director, Tasveer Basheer, said: “We are delighted to confirm that we will be staging the 2015 Dubai Open in March along with the PSA in what promises to be the latest world class sporting event to come to Dubai.”

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